Pay-Per Click (PPC)
What is Pay Per Click (PPC)?
Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time a user clicks on their ad. Instead of earning visits organically, businesses can buy targeted traffic by bidding on specific keywords or audience segments. PPC ads appear on search engines, social media platforms, and websites, helping brands reach potential customers instantly. It allows advertisers to control budgets, target specific demographics, and measure performance through metrics like clicks, impressions, and conversions.
Instagram / Facebook Ads
Our team has successfully handled numerous campaigns on Facebook and Instagram, with a deep understanding of how to reach the right audience using the most effective ads. We carefully optimize campaigns to achieve the lowest possible bidding costs while maximizing results.
Google Ads Management
Our team of Google-certified AdWords experts is skilled in handling every type of Google Ads campaign, including Search, Display, Remarketing, Shopping, App Install, and many others.
Twitter / LinkedIn Ads
We have the expertise to plan and manage campaigns on Twitter, and LinkedIn to maximize your ROI. When used strategically, these platforms can deliver high results at a very cost-effective click rate.
FREQUENTLY ASKED – QUESTIONS
What is PPC advertising?
PPC (Pay-Per-Click) advertising is a digital marketing method where advertisers pay a fee each time their ad is clicked. It helps to drive targeted traffic to a website by placing ads on search engines or other platforms.
Where can I run PPC ads?
PPC ads can be placed on search engines like Google and Bing, social media platforms such as Facebook and Instagram, and various partner websites within ad networks.
What is a Quality Score in PPC?
Quality Score is a metric used by ad platforms to measure the relevance and quality of your ads and landing pages. Higher scores can lower costs and improve ad placements.
How soon can I see results from a PPC campaign?
Results can be seen quickly, often within days, since PPC ads start running as soon as the campaign is launched and can bring instant traffic to your site.
Do you provide reports to track PPC performance?
Yes, we provide detailed reports on clicks, impressions, conversions, and cost metrics, allowing you to understand campaign effectiveness and optimize accordingly.
What types of PPC ads are available?
Common types include search ads, display ads, social media ads, remarketing ads, shopping ads, and video ads.